Media Planning

Behind every great ad campaign is a great media plan.

At Peterson Media, we believe there is a science behind designing the most effective media campaigns for our clients: Media Planning. Media planning enables us to determine the “who”, “how”, “when”, “where”, “which” and “why” that goes into shaping a media plan – and producing the best results.

Our disciplined approach to media planning ensures that you are putting your advertising message in front of the right audience, using the right media channels, and advertising at the times when customers and prospects are most likely to respond to your message. This allows your advertising budget to run more efficiently and improve your advertising return on investment.

Media planning is a comprehensive process that begins with a review of your industry and competition and an evaluation of available media research to better understand the habits and motivations of your target audience. Then, we design a customized media strategy, based on a careful examination of your business, your competitive position in the marketplace, and your specific marketing goals and objectives. Finally, a strategic calendar of advertising activity is recommended that provides for the most cost-effective use of your advertising budget. The media plan also provides a framework with which we can evaluate various media proposals and then negotiate, purchase and schedule the media.

Our media planning services include:

• Evaluating available third-party industry and consumer research
• Reviewing competitive spending levels, where available
• Evaluating past/current media plans
• Developing customized media strategy
• Providing customized advertising calendars, flow charts, etc.
• Managing and reconciling advertising budgets
• Forecasting media weight and delivery, media costs, results
• Reconciling media invoices against plans

A relentless planner, the only time Leslie considers “crossing a bridge when we come to it” is when she’s hiking.